Privacy Policy

1. WHO WE ARE

Nutru Health Limited trading as LØUCO (“we”, “us” or “our”) is the “data controller” responsible for this website. Being the data controller means we are responsible for deciding why and how we use your personal data in our business.

The mission of LØUCO is to provide products, knowledge and community to power a woman’s nutrition movement - with products and services based on science, insight, programmes delivered by women’s health experts and support delivered by members of our community.

If you have any questions about this privacy policy, including any requests to exercise your legal rights, please see how to contact LØUCO about privacy below.

2. ABOUT THIS PRIVACY POLICY

This privacy policy tells you how LØUCO uses your personal data when you visit our website or interact with us, including when you sign up to our newsletter, use our products and services or take part in a competition.

It also tells you your privacy rights and how the law protects you.

It is important that you read this privacy policy, together with any other privacy notices we may show you from time to time, so that you are fully aware of how and why we are using your personal data.

This website is not intended for children and we do not knowingly collect data relating to children.

If you have any questions, please see How to contact LØUCO about privacy.

3. HOW WE COLLECT DATA

There are lots of different ways in which we may collect, receive and process your personal information. This includes data you provide when you:

• sign up to receive our newsletter;
• make enquiries or request information be sent to you;
• create an account on our website;
• purchase our products from our website or subscribe to any of our services;
• permit or ask for direct marketing to be sent to you;
• use ‘refer a friend’;
• join our community or participate in our forum;
• engage with us on social media;
• enter a competition, promotion or survey; contact customer services;
• leave comments or reviews on our products or services;
• track or share your women’s health issues, symptoms, or experience with us via sms, email or interviews; or
• attend our online or in-person events and masterclasses.

We may get some data automatically. As you interact with us, including via the LØUCO website, we may automatically collect data about your equipment, browsing actions and patterns.

We may also collect information about you from third party sources, such as from your use of other websites which we operate and from related third parties such as sub-contractors.

4. TYPES OF PERSONAL DATA WE COLLECT

We and our third-party providers and business partners collect and process a variety of personal information about our customers and visitors to the LØUCO website. This personal data falls into these categories:

• Identity Data includes title, gender, first name, maiden name, last name, date of birth, username or similar identifier and your login/password. If you interact with us through social media, this may include your social media user name.
• Contact Data includes billing address, delivery address, email address and telephone numbers.
• Financial Data includes payment card and direct debit/bank account details.
• Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us, including collecting and storing your purchase history.
• Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses, as well as any profile data which we have added (for example, using analytics and profiling).
• Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.
• Usage Data includes information about how you use our website, products and services, and any of the content you contribute to the forum.
• Tracking Data includes information we or others collect about you from cookies and similar tracking technologies, such as web beacons, pixels, and mobile identifiers.
• Marketing Preferences such as when you choose to subscribe to our marketing emails and receive communications from us.

Please note that LØUCO does not itself collect and/or store your financial information (such as bank account details and/or bank transactions, nor your payment card details. This information is collected and handled by Shopify https://www.shopify.com/uk who we work with in order to provide the services.

If you contact us with a complaint or query, we may keep a record of any phone number used to call our customer service number as well as the correspondence and the period of time it took for us to deal with a query or any request you had. We may also record your levels of satisfaction with the services we have provided.

At some of our events or masterclasses, we may photograph, record or film onsite activities. In which case, you may be filmed, photographed or recorded as part of any such activities.

5. EXPLAINING THE LEGAL BASES FOR USING PERSONAL DATA

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• Where we need to perform the contract we are about to enter into or have entered into with you. For example, when you purchase our products or services, that’s a contract between you and us for us to supply the products to you.
• Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests. For example, fraud screening as part of the check-out process or keeping our website secure.
• Where we need to comply with a legal or regulatory obligation. For example, keeping records of our sales for tax compliance.
• We may rely on consent as a legal basis for processing your personal data where the law requires it, for example in relation to sending certain direct marketing communications.

Where our legal basis is consent, you have the right to withdraw consent at any time, including by clicking on the “unsubscribe” link at the bottom of any marketing communications we send you. However, please note that where you unsubscribe from our marketing communications, we will keep a record of your email address to ensure we do not send you marketing emails in the future.

6. HOW AND WHY WE USE YOUR PERSONAL DATA

The table below gives you a breakdown of the details of how we are using your personal data, the types of personal data that applies to and why it is we can do this. When we explain why, we will identify the relevant category from Explaining the legal bases for using personal data above, and, where it’s based on being able to do so for our legitimate interests, we will highlight what that legitimate interest is.

We may process your personal data for more than one legal basis depending on how we are using it.

Purpose for using your personal data	What types of personal data do we use to do that	Legal basis for why  we can process your data
To register you as a new customer	Identity, Contact	Performance of a contract with you
To manage a sale of goods or services with you, including letting you know you have left products in your basket without checking out	Identity, Contact, Financial	Performance of a contract with you   Necessary for our legitimate interests (including being able to progress purchases of products by our customers)
To process and deliver your order including manage payments and collect and recover money owed to us	Identity, Contact, Financial	Performance of a contract with you   Necessary for our legitimate interests (to recover our debts due to us and to keep our records up to date.
To manage our relationship with you, including notifying you about changes to our terms or privacy policy	Identity, Contact, Profile, Marketing and Communications	Performance of a contract with you   Necessary to comply with a legal obligation   Necessary for our legitimate interests (to keep our records updated)
To ask you to leave a review or take a survey	Identity, Contact, Profile, Marketing and Communications	Necessary for our legitimate interests (to study how customers use our products/services)
To enable you to take part in a prize draw or competition	Identity, Contact, Profile, Usage, Marketing and Communications, Usage	Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business)
To deliver direct marketing to you	Identity, Contact, Profile, Usage, Marketing and Communications, Technical, Tracking	Necessary for our legitimate interests (to promote our own business and our products and services), unless the law requires that the direct marketing be based on consent
To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)	Identity, Contact, Technical, Tracking	Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud)   Necessary to comply with a legal obligation
To deliver relevant website content to you and measure or understand the effectiveness of the content we have on our website	Identity, Contact, Profile, Usage, Marketing and Communications, Technical, Usage, Tracking	Necessary for our legitimate interests (to study how customers use our products/ services to develop them, to grow our business to inform our marketing strategy)
To deliver relevant advertisements to you and measure or understand the effectiveness of the advertising we serve to you	Identity, Contact, Profile, Usage, Marketing and Communications, Technical, Tracking	Necessary for our legitimate interests (to promote our business and products/services, to develop them, to grow our business and to inform our marketing strategy)
To use data analytics to improve our website, products/services, marketing, customer relationships and experiences	Technical, Usage, Tracking	Necessary for our legitimate interests (to define types of customers for our products/services, to keep our website updated and relevant, to develop our business and to inform our product and marketing strategy)
To make suggestions and recommendations to you about products/services that may be of interest to you	Identity, Contact, Technical, Usage, Profile, Tracking	Necessary for our legitimate interests (to develop our products/services and grow our business)
To prevent and detect unlawful acts	Identity, Contact, Financial, Transaction, Technical	Necessary for our legitimate interests (to protect our business and our customers by way of undertaking fraud monitoring and suspicious transaction monitoring)   Necessary to comply with a legal or contractual obligation to share personal data for the purposes of law enforcement
To administer our business and keep proper records	All relevant data categories	Necessary to comply with a legal obligation   Necessary for our legitimate interests (to administer our business and keep proper records)
In order to resolve legal claims or disputes involving you or us	All relevant data categories, depending on the nature of the allegation or claim	Necessary for our legitimate interests (to bring or defend a claim, whether in court proceedings or in an administrative or out of court settlement, for the protection or assertion of our legal rights, your legal rights or the legal rights of others)

 

7. ADVERTISING, MARKETING AND YOUR COMMUNICATIONS PREFERENCES

There are lots of different ways you’ll see adverts for LØUCO, and these may not be using your personal data – sometimes we buy advertising space in the real world and on websites and in social media. If you see LØUCO’s adverts on websites and in social media, these may not be directed specifically at you, we may just have bid for the space. We may also be using a search engine or social media platform ‘lookalike’ products, which are not directed at you and which you can control using each search engine or social media platform’s privacy settings.

We may use your Identity, Contact, Technical, Tracking, Usage and Profile Data to form a picture of what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you and tell you about them. We may carry out direct marketing by email, phone, text and post.

On our website, we make your direct marketing preferences clear. We may also be able to send our customers relevant direct marketing about our own products and services unless they opted out during the purchase journey. We may also send you a little nudge as part of the purchase if you have left products in the basket without checking out.

At all times you have a right to opt out of direct marketing. The easiest way to opt out is to use the unsubscribe link at the bottom of the communication or just email us at support@louco.co.

We will get your express opt-in consent before we share your personal data with any third party company if ever required, but we don't do this currently.

We also work with partners to try and promote the reach of our adverts and use analytics and retargeting for this reason. We use Tracking Data to deliver relevant online advertising, including on websites and in social media.

Tracking Data, and in particular cookies, help us to deliver website and social advertising that we believe is most relevant to you and to potential new LØUCO customers. The cookies used for this purpose are often placed on our website by specialist organisations – and this is also why when you’ve been on the LØUCO website, you might see content from our website again. This is called retargeting.

Cookies can also tell us if you have seen a specific advert, and how long it has been since you have seen it. This is helpful, because it means we can control the effectiveness of our adverts and control the number of times people might be shown our adverts. Cookies also help us understand if you’ve opened a marketing email because we don’t want to send you things you don’t read.

If you want more information about Tracking Data, in particular cookies, see Cookies below.

8. COOKIES

When you visit our website we may also collect information from you automatically, for example using cookies and other similar technologies. A cookie is a small file of letters and numbers that we store via your browser.

• This type of information may include the following:
• information about your device, operating system and IP address;
• your login information;
• browser type and version; or
• information about your visit on our website, including URL, clickstream (i.e. your journey to, thorough and from our site), length of visits to certain pages and page interaction information;

We use the following categories of cookies:

• Strictly necessary cookies. These are cookies which are needed to make the website work properly. They include, for example, cookies that enable you to log in, use a shopping cart or make secure payments.
• Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
• Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region). These also allow us to tell if you’ve left any products in your basket without checking out.
• Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website relevant to your interests and for advertising and retargeting purposes. We may also share this information with third parties for this purpose.

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

If you do not wish for cookies to be installed on your device, you can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site. For further information about how to block cookies, please refer to your browser ‘help’ section or All About Cookies.

Please be aware that if you delete or otherwise withdraw your consent in relation to your cookies, you may not be able to access all of the functions of the site.

9. DISCLOSURES OF YOUR PERSONAL DATA

We may share your personal data with the following categories of third parties:

• Suppliers, business partners and service providers (such as outsourced services partners, technology service providers, manufacturers and post and courier services);
• Payment services providers, via Shopify (see below) – payment processors may take your personal data directly from you as part of processing a purchase, and they will be data controllers in their own right for that processing;
• Internal third parties within our group of companies (i.e. our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006);
• Auditors and professional advisers like bankers, lawyers, accountants and insurers; and
• Government, regulators and law enforcement.

We may disclose your personal information to other third parties in the following cases:

• for the purposes of research, evaluation, and analysis;
• in the event that we sell any business or assets, in which case we may disclose your personal information to the prospective buyer of such business or assets
• if we or substantially all of our assets are acquired by a third party, in which case personal information held by us about our customers and visitors to our websites will be one of the transferred assets;
• if we are under a duty to disclose or share your personal information in order to comply with any legal or regulatory obligation or request; or
• to protect the rights, property or safety of us or our users, or others, and in order to enforce or apply our terms and conditions (this includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction).

We also share data with third parties connected to advertising, retargeting and analytics. Please see Cookies above, including the cookie list, for more information about who those third parties are.

We may also share data with third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

10. INTERNATIONAL TRANSFERS

LØUCO operates from the UK. We may share your data, for delivery purposes with fulfilment partners within the European Economic Area (EEA).

Your data may be transferred to, and stored at, a destination outside the EEA or the UK, including countries which have less strict or no data protection laws, when compared to those in the EEA or the UK. If we transfer your personal data out of the UK or the EEA, we will ensure a similar degree of protection is afforded to it and we will take steps which are reasonably necessary to ensure that adequate safeguards are in place to protect your personal information and to make sure it is treated securely and in accordance with this privacy notice.

In these cases, we rely on approved data transfer mechanisms (such as standard contractual clauses) to ensure your information is subject to adequate safeguards in the recipient country. If you are located in the UK or the EEA, you may contact us for a copy of the safeguards which we have put in place to protect your personal information and privacy rights in these circumstances. 

11. SECURITY AND PASSWORDS

You must keep your password and any other authentication information for our website confidential. If you know or suspect that anyone other than you knows your password or any other authentication information, you must promptly notify us using the contact details below.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal information, we cannot guarantee the security of your information transmitted during your use of our website.

12. DATA SECURITY

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

13. DATA RETENTION

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. After this period it will be deleted or in some cases anonymised.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes.

14. HOW TO CONTACT LØUCO ABOUT PRIVACY

If you have any questions about this privacy policy, or would like to exercise any of your rights, please email us at support@louco.co or write to us with your letter addressed to: Data Privacy Manager, LØUCO, Nutru Health Limited, 7 Bell Yard, London, WC2A 2JR.

You have the right to make a complaint at any time to a data protection authority if you think we have processed your personal information in a manner which is unlawful or breaches your rights. In the UK, the Information Commissioner’s Office (ICO) is the UK supervisory authority for data protection issues (ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach a data protection authority or the ICO so that we can investigate, and hopefully resolve your concerns please contact us in the first instance.

15. THIRD-PARTY LINKS

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. Please note such third parties will have their own privacy notices and we do not accept any responsibility or liability for them. When you leave our website, we encourage you to read the privacy notice of every website you visit before you submit any personal information to them.

16. IF YOU FAIL TO PROVIDE PERSONAL DATA

Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.

17. YOUR LEGAL RIGHTS

You have rights under data protection laws in relation to your personal data. These rights include:

• Request access to your personal data
• Request correction of your personal data
• Request erasure of your personal data
• Object to processing of your personal data
• Request restriction of processing your personal data
• Request transfer of your personal data or to receive a machine-readable copy
• Right to withdraw consent

Where we are relying on consent to process your personal data and we have no other lawful basis to continue the processing, if you subsequently withdraw your consent we will delete your personal information. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

We will handle any request to exercise your rights in accordance with applicable law and any relevant legal exemptions. If you wish to exercise any of the rights set out above, please see how to contact LØUCO about privacy above.

18. CHANGES TO THIS PRIVACY NOTICE

We may change this privacy notice at any time. The new privacy notice will be displayed on our website The date this privacy notice was last updated appears at the bottom.

19. FINALLY, A SMALL REQUEST FROM LØUCO

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

This privacy policy was last updated on 15th December 2024.